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Samaritan Aviation · Web design · Nonprofit & missions

Samaritan Aviation

Life-saving aviation missions, told with the urgency they deserve.

Homepage of the Samaritan Aviation website
  • Client
    Samaritan Aviation
  • Industry
    Humanitarian and medical aviation
  • Location
    Texas, serving Papua New Guinea
  • Service line
What shipped
  • Website rebuild
  • Compassion Crew and Our Stories pages
  • Hope Can't Wait campaign page
  • Giving widget
  • UTM tracking
  • Looker Studio reporting
Stack
  • WordPress
  • Elementor
The shift

What changed.

  1. The mission
    Before

    Life flights and medical care hard to see

    After

    The flights and the care at the center of the site

  2. Giving
    Before

    Content that did not inspire support

    After

    A giving widget inside the campaign page

Walk the site

Where the decisions live.

Each waypoint marks one choice we made for this audience and why it earned its place.

The Samaritan Aviation homepage with the decisions we made marked as waypoints
Site tour
Chapter · Problem

Life flights told without urgency.

Samaritan Aviation flies critical flights to the only hospital in East Sepik, delivers medicine to remote areas, and provides ongoing care and training. It also offers spiritual support, community restoration, and disaster relief.

The existing website was not user-friendly and did not communicate the mission of life flights and medical services. Its design was outdated and did not show the impact the organization makes in remote areas.

The content was not engaging enough to inspire support. For an organization funded by people who may never see a flight, the website is where the work becomes real.

Chapter · Approach

Make the mission easy to follow, and to fund.

We set three goals: a user-friendly design, clearer communication, and content that engages.

We rebuilt the website first, leading with the flights and the impact they make in remote areas.

Beyond the rebuild, we added pages for the Compassion Crew and Our Stories, because stories carry the impact of the work in a way a feature list cannot.

We built a campaign page for Hope Can't Wait with a giving widget inside it, so a supporter can give in the moment they are moved.

We set up UTM tracking and Looker reporting, so the team can see what each campaign brings in.

Sound familiar?

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Chapter · Outcome

A site that carries the flights and the giving.

The mission is now told with the urgency it deserves, with the stories and the way to give on the same page.

The campaign page and its giving widget were reviewed and tested with the Samaritan Aviation team.

Keep exploring

Keep exploring the work.

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