When the words are the bottleneck.
When visitors cannot tell what you do in seconds, no design or SEO will rescue the page, so the words come first.
Three questions, one recommended path, the range we charge.
- Messaging and copywriting for up to 6 pages, $5,000.
- With a Launch Site from $7,500; with a Standard site $10,000 to $20,000.
- For when the words are the bottleneck, not the design.
- Solo founders and personal brands
- Small teams
- Established nonprofits and missions
What you walk away with A line your whole team can repeat, and finished copy for every page.
Work we've done along the way.
Guided teams, in their own words.
-
Aaron NewmanMy name is Aaron Newman representing Creative Jewelry in Fort Smith, Arkansas. They built us a top notch website that met and exceeded all of my expectations by far. I could not have asked for a better experience. They are fast, professional, and always available to talk and answer questions, anytime I need. I talked to Jason originally and he put my account in charge of Lei, which I would highly recommend, again all my expectations were exceeded. They were on top of everything and we’re waiting on me to get them the information that they needed to finish my site. You can’t go wrong with this company. They are all kind, courteous, and extremely professional.
-
Gardiner BrothersWorking with this website team has been one of the best creative experiences we’ve ever had. From day one, they were unbelievably easy to work with, organized, responsive, and completely on top of every detail. Nothing ever slipped through the cracks. They struck the perfect balance between taking our vision seriously and elevating it with their own creative input at exactly the right moments. Every suggestion they made genuinely improved the final product. They were hands-on in the best possible way, guiding us through the entire process with clarity, patience, and professionalism. Communication was always clear and concise, and every step felt seamless. We always knew exactly where things stood, what was coming next, and how everything was progressing. The finished website is beyond what we hoped for. It’s modern, clean, beautifully designed, and truly captures who we are. We genuinely wouldn’t have gone to anyone else, and we’ll absolutely be returning to them for updates, edits, and future projects. They’re fantastic at what they do. We can’t recommend them highly enough, not only for their talent, but for their passion, reliability, creativity, and the joy they bring to the process. A world-class team through and through.
-
Corrie PalmCreative Nomads Team, Thank you so much for your incredible effort and dedication in such a short period of time. You've accomplished so much, and the website you've created is exactly what I envisioned. I'm truly excited to begin marketing it. Corrie Palm, CRO , BlueCloudX
The route, step by step.
Timeline Typically 4 to 8 weeks, alongside your build.
- 01
Listen.
We talk to your team and, when it helps, the people you serve.
- 02
Find the wedge.
The one true thing others cannot honestly say, sharpened into a line your team repeats.
- 03
Map the story.
Problem, approach, outcome, next step, on every page.
- 04
Write the pages.
Copy built from your audience’s own words, not agency jargon.
What it costs, by size.
Messaging rides with a website build, sized to your organization.
- Messaging and copywriting add-on$5,000
Copy for up to 6 pages, added to any build.
- Launch Site + messagingFrom $7,500
The words and the site, for solo founders and personal brands.
- Standard site + messaging Recommended$10,000 to $20,000
Messaging, page-by-page copy, and the site. For small teams.
- $15,000 to $40,000
Strategy and messaging first, then custom design. For established organizations.
Ranges are what we charge. We do not bill by the hour. Nonprofit budgets can phase delivery: we phase scope, not price.
Recommended with every launch
Essential care, $199/mo: hosting, security, daily backups, and updates. Frequent changes? Concierge is $500/mo. Care plans cancel on 30 days’ notice.
Real outputs. Not a capability list.
The add-on covers up to 6 pages. Premium and strategic builds include the full list.
- Positioning brief
-
Who you are, who you serve, and what only you can claim, on one page.
- Audience profiles
-
Each audience’s anchor words, objections, and what lands.
- Voice and tone guide
-
So your team writes on-brand without you.
- Page-by-page copy
-
Headline, subhead, and body for every page, ready to ship.
- Calls to action
-
The exact verbs for every page and email.
Asked before they hire us.
-
How much does messaging strategy cost?
Copy for up to 6 pages is a $5,000 add-on to any build. With a Launch Site it starts at $7,500; with a Standard site it runs $10,000 to $20,000. Premium builds ($15,000 to $40,000) include messaging before design.
-
Do I need messaging strategy before a website?
Not always. The rule is that clarity precedes design: name the primary audience and what they need to do. If your words already do that, we build straight from them; if not, this work fixes them.
-
What do I actually walk away with?
A positioning brief, audience profiles, a voice and tone guide your team can write from, page-by-page copy, and calls to action for every page.
-
How long does it take?
Typically four to eight weeks, depending on how many audiences you serve and your team’s availability for interviews.
Ready to talk.
Twenty minutes, no pitch. We'll tell you if messaging strategy is the right path and what it costs.