“We need to drive enrollment.”
Who we serve · Schools and educational programs
Enrollment is a decision of trust.
Families choose a school over months, with many readers involved, so your site has to answer every one of them.
Score in three minutes, or get a free audit in five business days. Both measure your digital legitimacy.
Six months, six readers, and one site they all judge you by.
Different readers check your site at different stages, and losing any one of them can lose the family.
- Month 1 · Awareness
A parent hears your name.
From another parent, a search, or an article. Then they google you.
Reader: Parent
- Months 2-3 · Research
"Does this match what we want for our kid?"
Philosophy, academics, faculty: the site has to read like a document, not a brochure.
Reader: Parent + student
- Month 4 · Visit
Open house, virtual tour, sit-in day.
The site books the visit: no-account calendar, video tour, directions, and who they'll meet.
Reader: Whole family
- Month 5 · Application
Application without an exhausted parent at midnight.
Save-and-resume, uploads that work, and a clear timeline. Form friction decides who applies.
Reader: Parent
- Month 6 · Decision
Why us over the other school they got into?
Alumni stories, financial-aid clarity, and a picture of year one. Yield starts here.
Reader: Parent + extended family
- Enrolled
The family says yes.
And they tell the next family.
Reader: Future parents
The site that wins enrollment meets every reader at every stage with the answer they came for.
Who you are
Recognize your school, your program, your families here?
- You lead a private school, academy, or university program
- Enrollment is the number that keeps you up
- Families compare you to three schools before visiting
- Your program pages read like a catalog
A site that answers parents’ questions in the order they ask, with clear paths to tour, apply, and give.
How we serve every reader in an enrollment decision.
- 01
Map the route.
Awareness to enrollment, each stage with its own page logic, not just the homepage.
- 02
Audience layering.
Prospective families, current families, donors, faculty, and alumni, each with a clear path.
- 03
Showcase the proof.
Outcomes, faculty, student stories, and accreditation: what a parent weighs.
- 04
Inquiry as priority one.
Forms, schedulers, and virtual tours designed for a yes.
Schools and programs we have built for.
Sound like Schools and educational programs?
If this route resembles yours, start with a three-minute score.
The work that fills the enrollment funnel.
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Messaging strategy
One narrative for prospective families, current families, donors, and alumni.
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Web design
Enrollment architecture with applications, schedulers, and tours built in.
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SEO and AI search
Local and program SEO so families find you when they start searching.
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Ongoing care plans
Calendar, faculty, and admissions content kept fresh between cycles.
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What heads of school and admissions ask.
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How much does an enrollment-focused school site cost?
Most K-12 and college builds run $15,000 to $40,000, and multi-department institutions run $40,000+, depending on enrollment workflows, parent portals, and content depth. Care plans start at $199/mo. Local SEO runs $750 to $1,500/mo, or $1,500 to $3,500/mo across several campuses. SEO plans run as a 6-month engagement.
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Will you integrate with our SIS, admissions software, or LMS?
Blackbaud, FACTS, Veracross, Canvas, and their peers are routine. If yours is unusual, we confirm feasibility before you sign, and we build custom application portals when off-the-shelf does not fit.
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Can the site speak to multiple audiences without becoming a maze?
Yes. Navigation is built around each audience, so prospective parents, current families, donors, and alumni find what they need in two clicks.
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How do you handle virtual tours, application forms, and tour scheduling?
As core conversion paths: integrated schedulers, embedded video tours, save-and-resume applications, and tracking that shows admissions where applicants drop off.
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Will we be able to update curriculum, calendar, and faculty pages ourselves?
Yes. Admissions, marketing, and academics each get scoped editing access in a CMS you run without us, and we train them.
Want a number for your project?
Three questions, one recommended path, and the range we charge. No email gate.
If enrollment is the metric
We’ll build the site that lifts it.
Tell us your enrollment goal for the next cycle, and we’ll show you where your site helps or hurts.