Step 1
01
Project type
What kind of engagement are you scoping?
AI Website in a Day Flat fee. A compact site live within 24 business hours of receiving your content and access. From $2,500 Templated build Structured site on a proven template, customized to your brand. From $7,500 Full custom build End-to-end strategy, brand, fully custom design + engineering. From $20,000 Enterprise platform Custom platform engineering for multi-department orgs and complex audiences. From $50,000
02
How many pages?
Rough count of distinct pages or templates the site needs.
1–5 pages 6–15 pages 16–30 pages 31–50 pages 50+ pages
03
Messaging strategy
Optional. Add this when the words are the bottleneck. More about when this matters →
We have it You already have a clear positioning, voice, and page copy. Some help needed Existing positioning, but copy + voice need work. Full strategy Positioning, voice, page-by-page narrative from scratch.
04
Brand strategy & identity
How much brand-system work needs to ship with the site?
We have it Logo, color, type already in place. We work within it. Refresh Existing brand needs cleanup, system documentation, or consistency work. New identity Logo, color, type, voice, built from scratch.
05
Integrations
Select anything the site needs to connect to. If you don't recognize one, you almost
certainly don't need it, and skipping is free.
Light CRM Your forms feed a simple CRM like Mailchimp or GoHighLevel, so leads land in your pipeline automatically. Enterprise CRM Deep sync with Salesforce, full HubSpot, or Marketo: field mapping, lead routing, and automation workflows. Payments Take payments on the site through Stripe or Square, with checkout and receipts handled. Donor platform Online giving through Donorbox, Givebutter, or a DAF tool: embedded donation flows and campaign pages. Membership Members-only content with sign-up, billing, and tiers, through Memberful, Patreon, or a custom setup. Booking Visitors book time on your calendar directly, via Calendly, Acuity, or a custom scheduling flow. Login / SSO Password-protected areas or single sign-on for members, staff, or partners. Site search Fast search across everything on your site, useful once you pass a few hundred pages or resources. Video / OTT A Netflix-style video library with subscriptions or paywalls. Serious infrastructure, typically enterprise scope. Courses / LMS Online courses with lessons, enrollment, and progress tracking, on a course platform or custom build. Ecommerce Sell products online: catalog, cart, and checkout through Shopify, BigCommerce, or custom commerce. Custom backend / API We connect the site to your own systems or build custom data tools where no off-the-shelf connector exists.
06
Stakeholder complexity
More approvers means more coordination time. Being honest about this matters.
Solo or small team 1–3 stakeholders. Fast decisions, single approver. Small leadership team 4–8 stakeholders. Some coordination, weekly checkpoints. Multiple departments Cross-departmental input, brand reviews, scheduled approvals. Org-wide rollout Board sign-off, multiple regional leads, formal change-management.
07
Languages, accessibility, timeline
Languages English only 2 languages 3 languages 4+ languages
Accessibility No dedicated accessibility work AA-conscious build WCAG 2.2 AA certified + VPAT WCAG 2.2 AAA Certification scales with site size
Timeline Standard (12–20 weeks) Rushed (premium)
08
Ongoing
Optional. Care plans + SEO retainers compound over time.
Care plan
No care plan We'll hand you the site and you take it from there. Essentials Hosting, security, weekly backups, uptime monitoring. +$199/mo Active Essentials plus monthly priority updates and quarterly review. +$499/mo Strategic Active plus monthly strategy review and ongoing optimization. +$1,100/mo
SEO retainer
No SEO retainer No ongoing SEO work past launch. Standard SEO Schema, content updates, technical SEO, monthly written report.
+$1,000–$2,000/mo
Enterprise SEO Multi-location / multi-segment SEO, content velocity, deep reporting.
+$2,500–$3,500/mo
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